We managed to get our product off the ground by launching on product hunt and also heading over to Quora and owning over 100 video editing questions related to our website. At the bottom of each answer I write, I leave a link to our product. Quora still brings over 100 people to our website every week and I still work on it now! This is obviously not scalable when we are in the millions of users, but a great way to get started. It is also important to note that on average users coming from Quora are more likely to convert to using your product since they were so interested in finding the solution in the first place.
Sabba Keynejad, Freelance Creative Designer and Developer. Founder & Freelance - CEO and Co-Founder of video editing platform VEED.IO Product Designer based in London - Sabba Keynejad