Idea: engineering as marketing
Build a new asset (tool, calculator, document maker or other, see below) that solves a problem for your user. Distribute it, generate leads, and drive users of the tool into your product.
What types of assets can you build?
- Idea generator
- Database of benchmarks
- Directory of links
- Browser extension
- Maker: video, image, document, profile picture
- Public dashboards (allow your users to share their metrics publicly)
- Any other type of tool
- Collection / swipe file*
- Knowledge Base*
- Template directory*
*May also be considered content marketing
How is the asset different from my product?
The asset can be built from scratch, or can be deconstructed from your existing product.
Promoting your project
Your new asset can be promoted using all the ideas on the first100users.com website. In many cases your idea is more likely to get traction because engineering-as-marketing ideas are often shareable, valuable and free.
Examples of engineering as marketing
Here are some examples of unique engineering-as-marketing assets created by leading startups:
Llama Life’s fidget spinner game
Building related products which are more viral than the product itself. These are small stand-alone sites, that would appeal to the same target audience, but by nature are more shareable. On these sites, I would be transparent and say 'brought to you by Llama Life' and then provide a link to my main website if someone was interested. It was never forced, and the stand-alone sites remain free to use.
Marie, founder of Llama Life
@heyblake Twitter stats
Get your own dashboard like this! You're only three clicks away. Sign in with Twitter Ranked by impressions 0 today Total 29 ↑61% · Highest 12 · Average 2 Best streak 5 days · Current streak 0 days Reply ratio 57% · Try to reply to more tweets.
ilo’s public user dashboards
SaaS Valuation Calculator - Free valuations and analytics for your SaaS startup - MicroMRR by MicroAcquire
Connect Stripe for a free valuation, and then delve deeper into performance with visual analytics and insights. Connect your revenue analytics to visualize your startup's performance over time and gain insight into your valuation. New Monthly Recurring Revenue Annual Recurring Revenue Monthly Recurring Revenue Churned Monthly Recurring Revenue Upgrades Downgrades
MicroAcquire’s SaaS valuation calculator
Christmas Profile Picture maker, pfp generator by BrandBird
Brand your Twitter content in seconds with BrandBird. Copy/Paste screenshots & auto-resize images to fit the official Twitter guidelines and match your unique branding as a creator.
Brandbird’s Christmas Santa Hat profile picture maker
Versoly’s landing page collection
Domain Name Generator: Find Good Domain Name Ideas
Describe your brand in one word. Enter it into the shop name generator. Use Shopify's domain name generator to search for business names and check domain availability instantly. Get the domain name that fits your business and your personality (before someone else does). Start your free 14-day trial.
Shopify’s domain name generator
Screen Recorder - Webcam & Voice Recorder - VEED
The easiest way to record and capture your screen online. Works on your Windows or Mac computer, no software download or plugin required. Start your screen capture now, with no limits on time (record as long as you want), or number of videos (record as many videos as you want!)
VEED’s screen recorder tool
American IPA chart with sounds and examples
There are many ways to transcribe English into phonemic transcriptions and, because there are various schools of thought and traditions, not all linguists agree on how it should be done. (At times, it may even feel as if there are as many conventions as there as dictionaries!)
Click and Speak’s international phonetic alphabet microsite
Check Daily SERP Volatility Insights - Mangools
Mangools Insights measure daily SERP volatility to keep you updated with the latest changes and possible Google algorithm updates.
Mangools search volatility checker
100+ free presentation templates designed by experts | Pitch
Deliver your next deck faster with our free presentation templates. They're fully customizable, professionally designed, and delightfully easy to use.
Pitch’s directory of presentation templates
Website Visitor Tracking Tool [Weekly Reports] | Clearbit
With the Weekly Visitor Report, you get a weekly dashboard of de-anonymized companies visiting your website - for free. Gain visibility into the companies visiting your site There are companies you care about visiting your site...and not converting. Monitor who visits (even if they don't touch a single form) using Clearbit's IP intelligence technology.
Clearbit’s free weekly visitor report
Cold Email Subject Line Generator
Coming up with new and effective subject lines day in and day out can be a real struggle. Spark your creativity with some fresh ideas from Reply team subject line generator!
Reply’s email subject line generator
Notion Simple Table Generator | by HelpKit
Generate a simple table for your Notion page by using the math equation block and the LaTeX notation brought to you by the Notioneers at HelpKit
HelpKit’s Notion table generator
Presently’s gift picking quiz
Milk Video: the tool to turn webinars into shareable highlights
Milk Video helps teams caption, clip, and design shareable videos from start to finish.
Milkvideos free podcast audiogram creator