Whilst it's not necessarily the fastest method, SEO and content marketing are good paths to go down when it comes to gaining more customers and achieving authority within your industry.
Video-editing software, VEED used two strategies to grow $1,000,000 ARR in less than a year, with no funding. The first being community outreach on Quora, and the second being a very smart search engine optimization strategy. But what techniques did they use?
SEO is not usually considered a good way to get the first users of your SaaS, as it does take some time to build authority (including the backlinks) and to ultimately rank in search engine results for your preferred keywords. However, VEED used a smart, specific strategy to achieve rankings quickly.
They focused on building out very detailed landing pages for unique-use cases that potential users were searching for. These included keywords and phrases such as 'translate video', 'add subtitles to video', and 'video meme maker', (to name a few). You can see these pages linked from the VEED footer.
Using SEO for your SaaS business
SEO is not a quick win but the gains compound over time, and the only outlay is time.
To kick off, you need to identify keywords with higher search volumes and lower competition. This often means going niche.
Learn from VEED: deconstruct aspects of your product into specific use cases and create search-optimized, deep-dive pages for each of them.