Idea: Get active in Facebook Groups where your buyer hangs out
1.8 billion people use Facebook Groups every month, and there are interest and location-based groups for almost every topic. Join ones where your buyers hang out and share your product when relevant.
Which startups did this?
This tip was inspired by Upvoty who replied to 100s of Facebook comments.
Where do I start?
Search for relevant Facebook Groups
Start with a search here. Look for places where obvious buyers of your product hang out.
Join the group
You may need to answer some questions to join the group. You should take some time familiarising yourself with the rules of the group, identify the admins, and reviewing the cadence and nature of the conversations.
Identify where you can add value
Before promoting your startup, start creating value by responding to users questions with helpful advice, building your reputation.
TIP! If you create great replies you can also turn these into blog posts, Twitter threads or lead magnets. Remember to remix your content.
Promote your startup
Check in regularly and gracefully introduce your product when the time is right.
One technique is to use to group search function to identify people who have the problem your product solves.
< example post you could reply to
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