Case study: Mio's Top 100 Influencers infographic
Mio was being found by potential customers through organic search but lacked a channel for “in industry” contacts. For example, analysts, resellers, and journalists. In 2019, we created an influencer infographic with the intention of raising our brand’s profile to people inside the industry. We generated 3,000+ unique page views with zero marketing budget. The majority of people featured were delighted and shared the infographic on their social media channels and websites.
By Dominic Kent, Director of Content Marketing at Mio
Why champion influencers in your post?
- Overnight, Mio became known to the people that give brands like theirs coverage
- Through sharing by influencers the post reached new people
- Mio built relationships for
- Guest posts
- Contributor quotes
- Promotion of press releases
- Social media posts