Get more visitors to your content

🕵🏾‍♀️SEO
⭐️Critial tool: SEMrush. Open this card for details
🕵🏾‍♀️SEO
A long-term benefit of content marketing.
🕵🏾‍♀️SEO
Implement on page and off-site best practice.
🕵🏾‍♀️SEO
Or build for search, use tools to identify high velocity, low competition keywords, and create around
🕵🏾‍♀️SEO
Identify articles already performing well in search, and continue to optimise them.
🕵🏾‍♀️SEO
🎯Pick the right topics/formats
Identify content that is performing well for your buyer persona and offer a new take on the same subject.
🎯Pick the right topics/formats
That includes reviewing analytics for any content you've previously published first.
🎯Pick the right topics/formats
Create content to build awareness of your brand, to educate your buyer persona and help them with decision making, and to close the sale.
🎯Pick the right topics/formats
Think! How can I share more value in the most unique, effective or powerful way?
🎯Pick the right topics/formats
Engage influencers, experts and communities early on, quote them in your content. Ask them to share later.
🎯Pick the right topics/formats
When publishing a survey, include a newsletter opt-in.
🎯Pick the right topics/formats
🔥Leverage existing platforms
Schedule posts promoting the content across your social channels: Twitter, Facebook, LinkedIn, Instagram.
🔥Leverage existing platforms
Pin these posts to the top of your social profiles.
🔥Leverage existing platforms
Re-work and re-post the best-performing promotional posts regularly.
🔥Leverage existing platforms
Try new angles promoting the same content. Try excerpts, stats, or content testimonials.
🔥Leverage existing platforms
Use video assets [screen records or animations] to increase click through rates from socials.
🔥Leverage existing platforms
Promote the content in your newsletter.
🔥Leverage existing platforms
Then add it to your next three newsletters too.
🔥Leverage existing platforms
Send it to people who previously attended your webinar or events.
🔥Leverage existing platforms
Promote the content to your Intercom users.
🔥Leverage existing platforms
Add a popup overlay or slide-in with a CTA to download or view it, across your website.
🔥Leverage existing platforms
Pin the content to your top of your blog.
🔥Leverage existing platforms
Add a CTA across your blog into the content.
🔥Leverage existing platforms
Add it into your nurture campaigns
🔥Leverage existing platforms
🚀Leverage your team/network
Keep going. Reach out to your team on Slack and encourage them to post it on their own social channels, and engage with the company posts - share, like or comment.
🚀Leverage your team/network
🤝Share in relevant communities
Don't stop now. Create a Notion CRM detailing all of the communities your buyer persona may visit.
🤝Share in relevant communities
Consider Subreddits, Facebook Groups, LinkedIn Groups, Slack channels, Hacker News and Quora.
🤝Share in relevant communities
And specific communities that are relevant to your persona. Try Indie Hackers, Product Hunt or google '#niche communities' to get started.
🤝Share in relevant communities
Reach out to professional or members' organisations who may share the content.
🤝Share in relevant communities
🙏Engage influencers
Create a Notion CRM detailing all of the influencers your buyer persona may follow.
🙏Engage influencers
This might me YouTubers, Podcasters, Bloggers, LinkedIn or Instagram influencers.
🙏Engage influencers
Make it easy for them - link them directly to a post they can easily share or re-post.
🙏Engage influencers
Even better, get them to contribute to the content FIRST! Their case study, idea or opinion being included increases the chances they will share it with their network when published.
🙏Engage influencers
Retweet and share influencer social posts that mention your content.
🙏Engage influencers
Identify new influencers to follow and reach out to using BuzzSumo.
🙏Engage influencers
Why not send influencers and clients a physical copy of your white paper, or a hand-written invite to your webinar? They might share it on their social channels too.
🙏Engage influencers
♻️Repurpose
Identify key insights, themes, facts or case studies in your content marketing.
♻️Repurpose
Repurpose them as social posts and new content forms.
♻️Repurpose
Example: blog post featuring 5 highlights from your webinar, newsletter blast detailing results of a survey, recreate a long-form site blog as an infographic, record a video deep-dive of your how-to guide.
♻️Repurpose
Refine content over time - increase clarity, add new case studies, remove out-dated info, highlight best comments. Iterate and re-share.
♻️Repurpose
💰Show them the money
Facebook, Twitter, LinkedIn, Reddit, Google and Quora that is...
💰Show them the money
If your content is performing well, boost it with paid promotion.
💰Show them the money
Start small. Try a three-day campaign spending £15 on each platform.
💰Show them the money
Compare CPC, time-on-site and email sign-up conversion from paid acquisition.
💰Show them the money
Then test different creatives on the best-performing platforms.
💰Show them the money
Increase spend on the best performing platforms and creatives.
💰Show them the money
If you're struggling to get influencer support for free, consider paying for activity.
💰Show them the money
Measure the performance and compare to other paid sources of marketing.
💰Show them the money
😚Get users to share
Add a visual and text call-to-actions to share the content.
😚Get users to share
Valuable, insightful and effective content is more likely to get shared. Yeah, that's the hard bit.
😚Get users to share