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Free to paying

You want 100 paying customers. Of course you do.

But how are you going to achieve it? You’re going to need about 110,000 landing page visits

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Benchmarks based on industry averages - these figures vary by audience, niche, product and how good you are at marketing

Terminology explained

  • Visitors - a new person landing on your landing page
  • Sign up - the number of people who complete your sign up flow and give you an email
  • Activated - the number of people sign up and who use your product meaningfully (something you have to define - both the functions and frequency)
  • Conversion to paid - the number of free users who convert to paid

Ask yourself the following questions:

🍑 How can I get more visitors to my landing page?

That’s why I created first100users.com - check out 100 different ideas to get visitors to your landing page.

📊 How can I increase my landing page conversion?

Use my service roastmylandingpage.com obviously. This turns more visitors into sign ups.

💪 How can I activate more people who sign up?

This means turning people who sign up into people who use your product in a meaningful way. The majority of people who sign up for your SaaS will never log back in - yes, really. So you need to do everything you can to activate more people.

25% increase in user activation brings about a 34% increase in MRR over a year. So increasing activation is critical. Here’s loads of ideas for increasing your product activation.

💰 How can I convert more free trial users to paid users?

Some super-smart advice is coming soon.