In this video Casey Hill explains how he booked himself, his CEO and CMO on 200 podcasts in 12 months, helping drive the first 40,000 users to Bonjoro. The process is explained in detail during the video, but here are the highlights.
Guest on podcasts to get your first 100 users: how to
Discover podcasts
- Use Listen Notes to identify podcasts your buyer listens to
- Identify the correct direct contact using a tool like Hunter.io
- This is normally hostname@url.com - Hunter can tell you if it’s correct
Pitch the host
- Mention a previous podcast of theirs that you listened to
- Introduce your expertise - what can you talk about
- Conclude with an offer to promote the podcast when it’s published, as follows:
Promotion:
Offer to:
- Share in your newsletter
- Sign them up to your affiliate scheme (so they can link to your product and earn a kickback)
- Post on your social channels
- Leave a podcast review on Apple
- Offer to spend a few dollars promoting the podcast
What can you talk about?
- Your company and its milestones
- Research your company has conducted
- The problem your product solves, and your solution
- Other stories from your career or life
