Soon after sending your cold email you can review its performance and refine your next messages. This means you can quickly cycle through email tests to increase performance.
What metrics should I track?
Review the performance of your cold emails. Here’s the key metrics you should track:
- Track open rate - depends on the subject line and sender name
- Track click-through rate - depends on the desire to click your link
- Track response rate - depends on the quality and relevance of your outbound email
What are some cold outreach benchmarks?
Continue to improve performance by iterating on your email’s:
- Sender name
- Message length
- Message copy
- Link placement
Note: If you have a large list, send in small groups first until you’ve identified what works.