What is outbound marketing?
Outbound email should make up your first SaaS marketing experiment, and it can take place via your standard email service, or via LinkedIn, Twitter (or other social network)messaging.
It's free, proven, and can generate quick results with relatively small amounts of work. Any founder can find the details of potential customers (known as lead sourcing), and reach out over email or direct messaging.
But how to get it to work?
The key is not to send a sales message but instead, build a relationship, start a conversation, or make a small 'ask' with highly personalized emails. Over time, you can increase the ask into a request to try out your product demo. For startups in their early stages, remember that it's more important to listen than to talk.
Many early-stage founders worry this type of outreach can be tacky or spammy, but if you truly believe in the solution that your business provides, consider your outreach to be helpful to the recipient. Start with your existing network and their contacts to get the best response.
Who made it work?
Outbound emails helped SaaS Lemlist grow to over 10,000 customers and $6,000,000 in ARR in just 3 years.
This method was a no-brainer for them, as they provide cold email templates as a service.