Case Study: Chili Piper’s first $1MM through networking
I closed the first $1MM in revenues myself, mostly through in-person networking. I attended every industry meetup and conference. Chili Piper is a scheduling tool, so I had my Chili Piper link on my iPhone. I would go talk to people, qualify them on the spot, and talk about their scheduling problems. Then Iʼd suggest we have a meeting to talk about our solution, pull out my phone, and say “Letʼs schedule it now, do you have your phone with you?” Everybody has their phone with them, and everybody has their calendar on their phone. Iʼd book up to 15 demos per event.
Nicolas Vandenberghe, founder of Chili Piper
Discover events
You can attend meetups, conferences or trade shows attended by your potential buyer.
- Search Eventbrite
- Search Meetup
- Search “events for #your_buyer” on Google
Attend the event and network
- Speak to potential buyers, listen, learn, qualify and pitch your product
- Have your product ready to show them, rather than tell them
Agree a call
- Agree a time and date for demo call with them right then
- This is better than taking contact details
- Aim to secure 10 demo calls per event
From here, your job is to turn those demo calls into customers.
