Once you have a list of people to email, use a tool to automate sending them. These tools allow you to:
- Group email people but send unique messages
- Measure how your emails perform: open rates, click rates and response rates
- Time messages to arrive when they’re most likely to get opened and read
- Automate follow ups based on things your recipient does
- Qualify leads and move them into your sales flow
Where do I get the emails?
The process of finding email is known as prospecting or lead sourcing. Read more here.
What type of email should I send?
To start you simply want a response. This is the beginning of a conversation.
Outbound email tools
These are tools that help you send outbound email.
