Reach out to unhappy users of your competitors (on socials)
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Reach out to unhappy users of your competitors (on socials)

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Idea: Reach out to unhappy users of your competitors

Monitor social networks to identify unhappy users of your competitors. Engage them over DM or publicly, suggesting your product as an alternative.

A case study in three tweets

  • Marketing expert Corey Haines complains about a software bug he's experiencing with a product.
  • Product competitor founder Grant replies recommending his product, Tella.
  • Corey uses it, upgrades and shares an update with his 14,000 followers.

How-to: a step-by-step guide (for Twitter)

  • Create a list of your competitors' social accounts
  • Monitor their @mentions and brand name using TweetDeck or Twitter Search
  • Identify people complaining about them. They may have issues with:
    • Price
    • Downtime
    • Bugs and errors
    • Poor or confusing user experiences
    • Support
    • Product changes
  • Reach out to the person complaining and suggest your product as an alternative
    • You can do this publicly, where other people may see it too
    • You can do this over DM, which is private but may land in their spam box
  • Consider an incentive as a way to open the conversation
    • "I'd be happy to give you a discount if you'd try our alternative"

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