So you want to find people who are going to promote you or your product/service on Twitter? The quickest way to achieve that is to pay. Many mid-to-large accounts will happily provide a a Twitter shoutout in exchange for payment.
Finding the right people
- Review your close circle: people you know and talk to every now and then
- Twitter Advanced Search - use keywords and set a minimum amount of likes / retweets to find people who actually have engagement
- Find people who did shoutouts for competitors and reach out to them
Make sure people like your product and service before they promote it. It shows whenever people are paid but don’t actually use or like what they are promoting.
Reaching out
- Use DMs or email if it exists
- Offer a free access to your tool (if any, if not skip to next step)
- Offer to sponsor them
- Ask for pricing
- Always negotiate
- Don’t pay more than 50% upfront
Pricing can be tricky. Consider $0.02-0.03 per follower, and apply a bonus for high average engagement rate (superior to 3%) or very high relevance for your niche.
What happens next?
- Define the tweet: Let influencers do their thing. This needs to feel as natural as it can. It’s very important that you don’t include a link in the original tweet.
- Define an offer: it’s likely the influencer will ask for a coupon or some discount for their audience. I recommend you do it, but you don’t have to.
- Define a date and mark it in your calendar.
- Once the tweet is done, ask for an analytics screenshot 1 day later.
- Done! If you’re happy with the results, consider doing it again a few weeks/months later!
Good tweet format
Consider this type of tweet format, but allow the influencer to decide:
- Endorsement
- Proof your product works
- screencast video of influencer using the tool
- a screenshot of the obtained results
- numbers
- Discount
- NO LINK
Example tweets
- "I made +$200 in sales last week thanks to [insert emailing tool]"
- "I just used feature X and improve my conversion rate by Y%"
