- Create a compelling lead magnet that your potential customers will want to download
- Use account follower targeting on Twitter
- Aim for >1% CTR from ad
- Not getting 1%, keep testing your ads
- Ensure your landing page converts >25%
My real campaign results for my lead magnet
2,774 link clicks -> 25% LP conversion = 690 leads
Thatβs 600 leads for Β£1/lead with Twitter Ads