Idea: Set up a referral (affiliate) scheme
Reward your existing customers, influencers, industry thought leaders and other brands for referring new users to your product. You can reward them with a commission (money), free credit, or swag for each sign up.
Note: the best way to generate word-of-mouth referrals is by having an amazing product, but referral schemes are a good way to keep your product front-of-mind and to trigger sharing.
How to: a step-by-step guide
- The simplest (and most common) way to run a referral scheme for SaaS is to offer your referrer 30% commission on any revenue from customers they refer
- If your customer pays £15/month, your referrer earns £4.50/month
- Normally this is paid for the first year, or until the customer churns
- Use a tool like Rewardful to setup your scheme
- This will give your referrers access to:
- A dashboard to manage their account
- Tracked links so their referrals are correctly identified
- Ads and marketing messages (for your referrer to share)
- Reporting to track performance: link click, sign ups, conversion to paid accounts
- Reach out to your loyal customers and influencers of your buyer and invite them to your scheme
