Idea: Build, validate and market your startup in public
A big founder trend on Twitter is to ‘build in public’. The idea is to share all aspects of your journey and progress - a kind of ‘behind the scenes’. Many founders are using ‘build in public’ for accountability, validation and first user acquisition.
For me, this means sharing tweets of your journey along the way, the good and bad. And engaging in conversations with other indie makers. This really helped keep me accountable, productivity-wise, and also created a great community and word of mouth around the product. Put yourself out there, consistently. Building in public increases your surface area for luck. What I mean by that is to build a successful business you obviously need a good product, that people are willing to pay for, but sometimes it's also a bit of luck. Maybe you get a big break here and there, someone sees what you're working on and they take an interest. But if you're not out there, and visible, opportunities might pass by
Marie, founder of Llama Life
